Certified B Corporation
Legally accountable to more than profit.
BehaviorSMART is a Certified B Corporation. Our legal duty extends to our workers, the communities we operate in, the environment, and the clients whose decisions we help move — not to shareholders alone.
What certification means
A standard we chose to be held to.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. The certification is issued by B Lab, an independent non-profit — not by us.
For us, it is the external check that our behavioral work is built on the same principles we ask our clients to adopt: use evidence, act transparently, respect the people the decision affects.
Five accountabilities
Who we answer to.
Workers
Fair, safe, meaningful work.
Compensation, wellbeing and growth are not a discretionary policy — they are a governance obligation.
Community
Contribution to where we operate.
Our work in Lausanne and with clients across sectors is measured on its contribution to the surrounding community, not just to us.
Environment
Measured environmental footprint.
Digital delivery, careful travel, and honest reporting of the footprint of an AI-supported engine.
Clients
Evidence and transparency, always.
Every recommendation is defensible. No dark patterns. Operational data stays with the client who generated it.
Governance
The commitment is in our articles.
Stakeholder accountability is written into how the company is legally constituted — not into a marketing page.
Independent audit
Recertified on a public standard.
The B Impact Assessment is administered by B Lab, not by BehaviorSMART. Recertification is periodic and non-optional.
Why it matters to you
Behavioral influence is powerful. Certification is how we prove we’ll use it responsibly.
Behavioral Decision Intelligence changes what people notice, consider and choose. That capability requires a governance standard, not a marketing promise.
As a B Corp we are contractually bound to consider the impact of our work on the people it touches — passengers, guests, staff, residents — alongside our clients’ commercial outcome. That is the ethical floor beneath every engagement.
An accountable partner for a consequential capability.
If governance and evidence matter to your organization, they already match how we work.