Insights
The category, defined.
A small set of definitive pieces. We'd rather publish less and publish what's worth quoting.
Quotable definition
Behavioral Decision Intelligence is the layer that connects how people decide to how a business performs — turning behavioral evidence into the few changes that move outcomes most.
The pieces.
- Available
What is Behavioral Decision Intelligence?
The definitive explainer — the canonical answer for executives and answer-engines alike.
- In progress
Data tells you what. Behavioral Decision Intelligence tells you why.
The missing-layer argument for executives who already have data and AI.
Publishing soon. - In progress
The few changes that move outcomes most.
The prioritization thesis in plain English — why you don't need dozens of recommendations.
Publishing soon. - In progress
We influence — we don't manipulate.
The ethics and transparency stance as a category boundary.
Publishing soon. - Available
Inside the Campofelice story.
A sourced case narrative: hidden friction, behavioral insight, validated outcome.